What is Branding?

 

Branding is NOT just a logo.  So, what is it?

(Short & Sweet Version)
Think of a brand like a person's reputation.

Your logo is their face, but their reputation is built on:

• What they SAY

• How they ACT

• What people FEEL when they're around

That's branding! It's the total feeling someone has about your business.

(A Bit More Detail)

Branding is your business's...

•  Personality: Is your brand fun and quirky? Or serious and professional?
•  Promise: What can customers always expect from you? (Great quality? Amazing service?)
•  Recognition: Your logo, colors, and fonts make you easy to spot in a crowd.
•  Relationship: It’s why customers choose you over a competitor and become loyal fans.

In a nutshell:
Your logo is your name.
Your brand is your reputation.

Building a strong brand builds trust, and trust builds a successful business.